Drink Driving Campaign
Plymouth College of Art, (BA Hons) Graphic Design
My drink driving campaign is aimed at young male drivers under the age of 25. I wanted to design something eye-catching that stepped away from the traditional gory posters that feature the scene of an accident.My designs are to be implemented in the toilets of bars or nightclubs, with the idea that this is somewhere the target audience are away from the distractions of music or their friends and so have time to think.The tag-line ‘Time to Reflect’ hopefully enforces this. Since designing my campaign I have pitched the idea to Devon and Cornwall Police who have been interested in it and are contemplating using them for their Christmas campaign.